American Apparel & Footwear Association,update

 

Wednesday, December 2 2:00 PM ET to 3:00 PM ET | Online Register Webinar: The Label Is the Link: RFID, DPP, and the Connected Product The product label is fast becoming the central connection point in the supply chain. When one smart label carries RFID, a GS1 Digital Link QR code, and a Digital Product Passport, a single product record can manage the whole journey from factory to shopper and beyond (e.g., warehouse routing, shelf placement, traceability across the chain, and a direct interaction with the customer who scans it, in stores or at home.) This panel discusses how connected smart labeling bridges several journeys: the operational movement of the product, the brand experience online and in stores, compliance, and the relationship with the consumer. Panelists explain how RFID, EPCIS, GS1 Digital Link, and DPP fit together, what GS1 Sunrise 2027 and the EU's ESPR require, and how brands can turn compliance labeling into real gains: better inventory accuracy, verifiable sustainability claims, and a scannable link to the customer. Attendees of this webinar will learn: How one smart label serves as a single connected source for supply chain, brand, and consumer, with RFID, a GS1 Digital Link QR code, and a Digital Product Passport coexisting on the same label and serving the same product data to different users. How one source of truth supports operations, brand, and consumer at once: proving traceability and compliance while improving shelf-level inventory accuracy and creating a direct, scannable link to the buyer. What GS1 Sunrise 2027, the EU’s ESPR, and DPP timelines mean for labeling decisions in North America now. This includes the key changes, piloting or testing needs, and the first steps brands should take. Speakers: Sam Wehbe Vice President of RFID Sales & Business Development ITL – Intelligent Label Solutions Jonathan Aitken SVP, RFID Center of Excellence RADAR Jonathan Gregory Senior Director, Global Standards GS1 US AAFA Host: Nate Herman Executive Vice President AAFA  Sponsored By: Our webinars provide the apparel and footwear industry with educational content focused on niche, innovative concepts and successful business practices. Contact AAFA Events for information about conducting an AAFA webinar. About the American Apparel & Footwear Association The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers, which compete in the global market. Representing more than 1,100 world famous name brands, AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its more than 3.24 million U.S. workers, and its contribution of more than $561 billion in annual U.S. retail sales. AAFA drives progress on three key priorities: Brand Protection; Supply Chain & Sourcing; and Trade, Logistics, & Manufacturing. AAFA approaches this work through the lens of purpose-driven leadership in a manner that supports each member’s ability to build and sustain inclusive and diverse cultures, meet and advance ESG goals, and draw upon the latest technology. PRIORITIES | SOLUTIONS | ACCESS | ABOUT | EVENTS

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