The Council of the European Union today adopted conclusions outlining a comprehensive overview to build a sustainable and competitive tourism sector for the XXIst century. The conclusions recognise tourism’s vital economic role – contributing 7% of the EU’s gross value added, 10% of jobs, and supporting 4.6 million businesses. “Tourism is a key driver of growth, employment, and cultural exchange across the EU. Today’s conclusions set a clear path for ensuring its long-term resilience and competitiveness of the sector in a rapidly changing world.” | | — Kostas Koumi, Deputy Minister of Tourism of the Republic of Cyprus |
Prioritising sustainabilityThe conclusions call for the integration of economic, social, and environmental dimensions in all tourism policies. For instance, the conclusions aim to reduce the sector’s environmental footprint through resource efficiency, circularity, decarbonisation, and conservation of nature and biodiversity. At the same time, it focuses on ensuring tourism benefits local communities and respects cultural heritage. Strengthening collaborationThe text adopted today also emphasises the need for a multi-level governance approach, requiring effective cross-sectoral cooperation between the European Commission, the member states as well as regional and local authorities, destination management organizations (DMOs), the tourism industry, and all relevant associations and stakeholders. Furthermore, it emphasises the need to enhance visibility of Europe as a safe, sustainable and inclusive travel destination and strengthen the international dimension of the tourism ecosystem. Addressing implementation gapsThe conclusions recognise the need for increased and coherent efforts to address the implementation gaps identified in the report from the Commission to the Council on the Implementation of the European agenda for tourism 2030, upon which these conclusions have been build, while recognising that progress has been uneven across the EU. This includes addressing gaps in multi-level governance and ensuring consistent application of sustainable tourism principles in all the Union. Supporting businessesA key focus of the Council conclusions is placed on quality employment, adequate working conditions and skills development, including through the re-skilling and up-skilling for tourism workers and jobseekers. This support is deemed essential for businesses and the long-term competitiveness and resilience of the tourism industry. Promoting balanced tourismThe document adopted today also aims to address both the negative impacts of overtourism in popular destinations and the lack of tourism in lesser-known areas. It focuses on deepening the understanding of unbalanced tourism, developing and implementing relevant national and regional policies and strengthen community involvement. This can be done by strengthening connectivity and regional balance and by supporting sustainable tourism development in peripheral, rural, island, mountainous, and remote destinations, thus ensuring tourism benefits all areas of the EU. Investing in connectivityRecognising the importance of reliable, affordable, accessible, frequent and year-round air, land and waterborne links, the conclusions emphasise the need for improved and sustainable solutions including complementarity between different modes of transport. This aims to facilitate travel to and within the EU, supporting both domestic and international tourists. Embracing digital transformationThe Council also calls for a robust European framework for tourism data, interoperability, and guidance on the use of artificial intelligence (AI). This includes promoting digital skills, fostering a competitive and innovative tourism sector, and ensuring a level playing field for all tourism actors in the digital space. Enhancing resilienceThe Council also emphasises the need to strengthen crisis preparedness and response across the tourism ecosystem, while cooperating closely to mitigate the negative consequences or today’s challenges which have a significant impact on Europe’s tourism, such as geopolitical tensions, climate change or workforce shortages. The Commission is invited to report on the implementation of these conclusions every three years and take due account of the priorities and actions set out, in the preparation of the upcoming EU sustainable tourism strategy. BackgroundThe EU tourism ecosystem, a diverse and interconnected network encompassing various sectors from accommodation to transport, is a significant contributor to the EU economy, representing nearly 10% of the EU gross value added and around 23 million jobs in 2019. Recognising the sector’s vulnerability – particularly highlighted by the COVID-19 pandemic – and the need to accelerate green and digital transitions, the European Commission initiated a co-creation process resulting in a transition pathway for tourism in February 2022. This pathway identifies 27 key measures for a more sustainable and resilient tourism sector, built on input from industry, public authorities, and stakeholders. Subsequently, the Council of the European Union adopted the European agenda for tourism 2030, based on the transition pathway, outlining a multi-annual work plan for EU countries, the Commission, and tourism stakeholders to implement these actions.
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