TTB Alcohol and Tobacco Tax and Trade Bureau,update

 

Electronic Payment Mandate February 27, 2026 Tips for AI-Generated Imagery in Alcohol Beverage Advertising Photo credit: Google Gemini 3 Flash With the rapid advancement of artificial intelligence (AI) technology, some industry members are exploring the use of AI-generated images to create innovative and cost-effective marketing content. Whether you are using AI to design a background for a social media post or to generate a stylized depiction of a cocktail, it is important to remember that advertisements must comply with Federal regulations at 27 CFR Part 4, Subpart G (Wine); 27 CFR Part 5, Subpart N (Distilled Spirits); and 27 CFR Part 7, Subpart N (Malt Beverages). While AI can create hyper-realistic or fantastical imagery, industry members should ensure that when used in advertisements these visuals do not violate the prohibited practices outlined in 27 CFR 4.64, 5.235, and 7.235 and include the mandatory information required by 27 CFR 4.62, 5.233, and 7.233. What Are Tips for Compliant Use of AI Imagery? When using AI to design advertising, keep the following in mind: Accuracy of Product Representation: AI-generated images should not misrepresent the appearance, color, or characteristics of your product in a way that would mislead a consumer about what is in the bottle. Health and Effect Claims: In general, advertisements, including AI-generated "lifestyle" imagery, may not contain any health-related statement that is untrue or misleading as to the health effects of alcohol consumption (see 27 CFR 4.64(i)(2), 5.235(d)(2), and 7.235(e)(2)). Consistency with Labeling: Any AI-generated depiction of a bottle or label should be a reproduction of an approved label (see 27 CFR 4.64(b)(2), 5.235(b)(2), and 7.235(b)(2)). As a reminder, TTB offers a voluntary advertising pre-clearance service at no cost. If you are uncertain whether your AI-generated advertising meets regulatory standards, we encourage you to submit them for review before they are published. For more information or to request a review, please contact our Market Compliance Office. Market Compliance Resources Visit Us at the 2026 DISCUS Annual Conference! If you plan to attend the DISCUS Annual Conference in Louisville, KY, come visit us at the TTB booth on March 4-5!  Don’t miss our session “The State of the Sip: A Quick TTB Sit-Down” on Wednesday, March 4. TTB specialists will be available at our booth on the trade show floor to answer your questions and provide on-the-spot assistance with label and permit applications. Whether you would like to check the status of your application, get an answer to inform a new label design, or just say hello, come see our team!   TTB Distilled Spirits Resources Department of Homeland Security: U.S. Customs and Border Protection Trade and Cargo Security Summit TTB-regulated importers may find this notice of interest.   SOURCE: Federal Register / Vol. 91, No. 33 / Thursday, February 19, 2026   AGENCY: U.S. Customs and Border Protection, Department of Homeland Security   ACTION: Notice of 2026 Trade and Cargo Security Summit   SUMMARY: This document announces that U.S. Customs and Border Protection (CBP) will convene the 2026 Trade and Cargo Security Summit (TCSS) in Dallas, TX, on April 28–30, 2026. The 2026 TCSS will be open for the public to attend in person or via webinar. The 2026 TCSS will feature CBP personnel, members of the trade community, and members of other government agencies in panel discussions on CBP’s role in international trade initiatives and programs. Members of the international trade and transportation communities and other interested parties are encouraged to attend.   DATES: Tuesday, April 28, 2026 (opening remarks and general sessions, 8:00 a.m.–5:00 p.m. CDT), Wednesday, April 29, 2026 (breakout sessions, 8:00 a.m.–5:00 p.m. CDT), and Thursday, April 30, 2026 (breakout sessions, 8:00 a.m.–12:30 p.m. CDT).   Read Notice What's Trending on TTB.gov: Distilled Spirits Distilled Spirits Labeling Distilled Spirits Permits Distilled Spirits Statistics Conversion Tables Upcoming TTB Outreach Activities March 3-5: DISCUS Annual Conference March 12: WiVi Central Coast March 16-17: NABCA Legal Symposium March 17: NW Cider Symposium March 25-26: Eastern Winery Exposition For More TTB News TTB.gov Newsletters Archive Contact TTB

---

This email was sent to politikimx@gmail.com using GovDelivery Communications Cloud on behalf of: TTB.gov · 1310 G Street, NW, Box 12 · Washington, DC 20005 · 202-453-2000