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Monday, December 15 2:00 PM ET to 3:00 PM ET | Online Register Webinar: The Digital Product Passport Revolution: Global Momentum and U.S. Opportunity A global shift is underway. Digital Product Passports (DPPs) are becoming the foundation of product transparency, driven by new regulations in Europe and China that are rapidly reshaping the apparel and footwear industry. But this isn’t just about compliance — it’s about opportunity. DPPs unlock new ways to build consumer trust, enable circular business models, and generate data-driven insights with proven ROI. In this session, we’ll explore the global DPP landscape and what it means for U.S. brands. You’ll learn how early adopters are already turning regulation into growth, using product data to power resale, repair, and engagement. We’ll share real business cases, key takeaways from leading brands, and a practical roadmap to get started. Join us to discover how your brand can move beyond compliance — and position itself to thrive in the next 50 years of digital business. Attendees of this webinar will learn: What’s driving regulation in Europe, China, and beyond, and how these shifts will reshape the way business is done. About proven, high-ROI business cases showing how Digital Product Passports unlock value far beyond compliance. What it takes for brands to not just survive regulatory change, but excel in the next 50 years of digital, data-driven business. Speakers: John Beilfuss Vice President of Sales - Americas Charming Trim & Packaging Bas van der Pol Founder Tappr   Neil Greenhalgh Digital Solutions Director Charming Trim & Packaging AAFA Host: Conor O'Brien Sustainability Policy Coordinator AAFA  Sponsored By: Our webinars provide the apparel and footwear industry with educational content focused on niche, innovative concepts and successful business practices. Contact AAFA Events for information about conducting an AAFA webinar. About the American Apparel & Footwear Association The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers, which compete in the global market. Representing more than 1,100 world famous name brands, AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its more than 3.6 million U.S. workers, and its contribution of more than $523 billion in annual U.S. retail sales. AAFA drives progress on three key priorities: Brand Protection; Supply Chain & Sourcing; and Trade, Logistics, & Manufacturing. AAFA approaches this work through the lens of purpose-driven leadership in a manner that supports each member’s ability to build and sustain inclusive and diverse cultures, meet and advance ESG goals, and draw upon the latest technology. PRIORITIES | SOLUTIONS | ACCESS | ABOUT | EVENTS

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