Welcome to our latest update
Welcome to TOPOSOPHY’s July 2020 update. We hope that you are well, and that among the stresses and strains of the past few months, you have managed to take time out to enjoy the simple things in life: more time with loved ones, some sun and summer air or more time to read, reflect and learn. As human beings, we never stop learning, and there’s no denying that humanity is now facing a steep learning curve as we learn to adjust to the social and economic realities that life with COVID-19 in the background will bring.
Over the past few months we have helped clients such as Coca-Cola to do just that: keep track of the impact of COVID-19 on the travel and tourism sector, learn lessons from the sector’s growth in recent years and find creative ways to support their customers and partners in the future. We’ve been doing this through a combination of online strategy sprints, panel discussions and webinars. This has given us the flexibility to support clients in multiple locations while delivering those high-quality insights that have made us a trusted partner to so many organizations around the world.
In-person or online, we are ready to support you too, through our range of services in destination intelligence, strategic foresight and policymaking, marketing and branding, and placemaking leadership. If you’d like to know more, we look forward to hearing from you.
The Future of Tourism in Glasgow
For several decades now, Scotland’s largest city has been building its reputation as a ‘cultural powerhouse’ and as a host to major global sports and music events. Building on this, Glasgow’s ambitious Tourism and Visitor Plan aims to strengthen the economic and social impact of leisure tourism to the city. Earlier this year, we carried out a comprehensive review of the city’s tourism performance to date and set out a strategy for the future, which included a new tourism governance structure to help the city emerge from the impact of COVID-19.
Coca-Cola CEE’s Campaign Design Sprint
When one of the world’s best known consumer brands wanted to understand the impact of COVID-19 on the global tourism sector, and work out what they could do to help, they turned to TOPOSOPHY. In May, we joined Coca-Cola teams from seven European markets on an intensive Strategy Sprint. We delivered a tailor-made insights presentation and brought together a panel of tourism experts to help Coca-Cola’s teams to reimagine the tourism sector post-COVID-19. We also evaluated the company’s consumer marketing pitches and helped Coca-Cola's teams across seven countries to improve their pitch. The result will be greater support for the tourism industry and greater appeal to consumers in the coming months.
The Route to Recovery
In May, we published a highly practical Continuity Checklist for DMMOs and follow-up webinar, in partnership with European Cities Marketing, and we’re delighted to have received great feedback about them from destinations around the world. Earlier this month we supported the Scottish Tourism Emergency Response Group (STERG) by making our assessment of actions to prioritise in their action plan. In Scotland as elsewhere, the shift from response to recovery means entering a more complex, nuanced phase which involves balancing the needs of many stakeholders while establishing clear guidance for business and visitors to follow.
What we can do for you
We have been global thought leaders in destination development, management and marketing for the last 10 years.
We transform places and destinations through the skills and international experience of 12 members of staff and a global network of 20+ experts.
In total, we have undertaken projects and offered integrated solutions to trusted clients in 20+ countries across 4 continents. We’re ready to support you too.
