http://politikinewsaaa.blogspot.gr: eufic.org,update

Best of 2024 and what's to come in 2025

eufic.org

What a year 2024 was! Take a look back at some highlights—and get an exclusive preview of what’s coming in 2025!

2024 in numbers

>100
new publications on our website

>148K
social media following across platforms

3 publicly funded projects finalised and 22 still ongoing

~1070
media mentions

~2.7m
visitors to our website

>38K
newsletter subscribers

Our most impactful activities in 2024

With support from the Whole Grain Initiative, we launched the Switch to Whole Grains campaign in November to encourage consumers to include more whole grains in their daily diet.

We released an interactive tool (in 5 languages) to help consumers understand food labels and make healthier grocery choices. Users can explore and learn about key label components through animations, quizzes, and click-to-reveal info.

We introduced a new 'myth-busting' section on our website to debunk common food and health myths, providing clear, evidence-based insights to empower informed choices—and there's more to come in 2025!

We promoted pulse consumption throughout February, including World Pulses Day. We updated our materials, created social media visuals for our audience and the Beans Is How coalition, and ran a dedicated social media campaign.

We hosted a Communication Lab to promote clear, science-based insights on sweeteners, bringing experts together to discuss health impacts, consumer perceptions, and the role of education. We also addressed media concerns about xylitol’s potential link to stroke risk.

We surveyed 500 participants per country in Germany, France, Italy, Spain, the UK, and Slovenia, plus 1,000 from Türkiye to assess their understanding of food and health science and identify knowledge gaps. The results were shared in a webinar to guide future activities and resources.