Portuguese Shoes launches global campaign to promote conscious consumption of footwear

 

­ ­ ­ Portuguese Shoes launches global campaign to promote conscious consumption of footwear “The time to rewrite history”. This is the motto of the international campaign launched by the Portuguese footwear industry as part of the BioShoes4All project. Featuring Isabel Abreu, the campaign promotes awareness and care as the new pillars of the future, urging responsibility, authenticity, and an urgent paradigm shift in the sector. In a world where 24 billion pairs of shoes are produced, and 90% of which are made in China, the question arises: is this reasonable? Is this sustainable? READ MORE ­ ­ ­ ­ Exhibition: Two Steps from the Future              READ MORE ­ ­ Portuguese biomimetic soles take centre stage in Milan      READ MORE ­ ­ Portuguese tannery exports gain momentum in 2025 VIEW THE ARTICLE ­ ­ ­ ­ Meet some of  our amazing partners raiz ­ rodiro ­ ­ ­ ­ ­ ­ © Portuguese Shoes · All rights reserved